Burberry is launching a new Burberry Body fragrance in September, but you can't pick up a tester at counters yet. The UK-based fashion brand is distributing the first round of samples exclusively to its 7.6 million Facebook fans.
Interested parties are invited to visit the Burberry Body tab on its Facebook Page to request a sample. Burberry's largely international fanbase will be pleased to see that the company is shipping testers to a broad range of countries.
Christopher Bailey, Burberry's chief creative officer, announced the program via a YouTube video (above) cross-posted to its Facebook Page. Burberry's fans are, unsurprisingly, widely supportive of the campaign.
Earlier this year Oscar de la Renta, a New York-based luxury fashion house, launched its flagship fragrance via Facebook. After giving away 25,000 samples -- a supply it exhausted in just three days — the brand’s Likes grew by 40%, said Erika Bearman, Oscar de la Renta's director of communications.