![Businesses Should Adapt - Not React - to New Tech [VIDEO]](https://helios-i.mashable.com/imagery/archives/01YVlH1m56262WBoVbfQsnQ/hero-image.fill.size_1248x702.v1647021190.jpg)
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USA Today tech reporter Jon Swartz says new trends are less about hype and more about how technology impacts everyday business and society.
Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, but it's also delivering immediacy to e-commerce and social commerce.
On this episode, Jon expands on "the urgency of now" and how it's changing the landscape for commerce. As technology changes customer expectations, businesses must now evaluate how to adapt -- not react -- in order to lead customer experiences before they fall prey to digital darwinism.