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Watch previous episodes of Behind the Launch here!
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to provide a deeper look into the startup experience.
Vungle's not afraid to reach out to third parties for advice and feedback -- seeking outside perspectives is something all startups should do. We've seen Vungle chat about design with the Google Ventures team, and in the video above, Stanley Kwon of CBS Interactive offers a lesson in business intelligence. Kwon explains why the business development and product teams need to collaborate to improve features for the users.
How do your business development and product teams work together on new initiatives? Join the conversation on Twitter, #BehindTheLaunch. Come back on Monday, June 25, to see Vungle's launch from behind-the-scenes, and then tune in on Wednesday, June 27, to hear the team talk about how it all went down.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
