Close your eyes -- Businessweek is about to take you to a magical land of fictional equines and deflationary currency.
The cover of this week's issue, based on an article entitled "Bitcoin Dreams," features a white unicorn running along a river that flows through a jungle as a planet hangs in the sky and coins cascade down, as if conjured out of thin air.
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The magazine's cover plays on both the nonphysical aspect of the currency as well as the wild aspirations of Bitcoin supporters. The cover story provides a broad perspective on the current market for the cryptocurrency and its origins, as well as a look at the very real people who "mine" bitcoins with specialized computers.
The cover is accompanied by a fun explainer that also brings some attention to Christian Riese Lassen, whose artwork the Businessweek cover was based upon.
Even the magazine's editor, Josh Tyrangiel, expressed some amazement at it:
Our cover this week. Even I'm speechless. http://t.co/daCUy4VqN8— Josh (@Tyrangiel) January 9, 2014
Bitcoin currently trades at around $870. Around 12,237,375 BTC have been mined, according to Bitcoinwatch.com, and can now be used to buy a wide array of products. In December, one person used Bitcoin to buy a Tesla automobile.
As if the cover was not enough, there's also this gif:
