This all-in-one tool, currently in use by Lenovo and SAP, launched to the public today and aims to be the final destination for small businesses, entrepreneurs, and other corporations looking to avoid the high cost of a PR company, with a do-it-yourself dashboard to monitor and measure buzz across the Web.
BuzzGain's application helps companies listen by including a summary page with an overview on news, blogs, and microblogs, and the ability to drill down deeper into each section. If you're in the "Blog" section, for example, you can add individual entries as favorites, view information about the author, and email items to contacts.
If you opt to learn more about a blogger or news source, you can dig even deeper to discover their search engine rankings, Alexa and Compete rankings, readership data, content type, as well as their network and reach.
When it comes to analytics, BuzzGain uses FusionCharts to display data in a summary view, or by buzz type. For each category type - blog, microblog, or news -users can be activity per day or hour, top authors, and unique authors.
Starting at $99 per month, BuzzGain is priced competitively for business types craving a deeper understanding of social activity related to their brand. Unfortunately there are still a few kinks that remain to be resolved. The time it takes to fetch buzz can take be inordinately long, with some items that never load, and a few queries that return errors. We can only hope that these blips will improve as the service matures, because the tool has the potential to add valuable insight to your company's social awareness.
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