The CUE app replicates many of the controls and features in the CUE center stack in the car and provides tutorials and videos so you can learn how each feature operates and practice using it. The idea behind putting the app on an iPad is that you could sit on the couch and test drive how to operate the system rather than sit in your driveway or fumble with learning controls while you're on the road.
“CUE is intuitive, bringing touch and voice controls into the car in a really unique and helpful way,” said Don Butler, U.S. VP of Cadillac marketing. “With CUE becoming a signature feature of Cadillac, and with the launch of two entirely new cars -– the XTS luxury sedan and ATS sport sedan -– this is an opportunity for us to build a new level into the luxury customer experience.”
Cadillac is also adding 25 Connected Customer Experts across the U.S. to work as a “geek squad" of sorts for cars with the CUE system, and Cadillac's customer assistance services have added CUE experts to help answer questions for new owners. OnStar built into the vehicles will also be able to connect owners to CUE experts to help answer questions.
The Cadilllac XTS is launching later this spring in North America. Check out the video below for more.
What do you think about giving test driving your car's tech features from an iPad -- would you do it? Let us know your thoughts in the comments.