Starting April 21, Caesars will use the platform to reward visitors at nine of the company's locations, including Caesars Palace, Planet Hollywood Resort & Casino and Paris Las Vegas, with Total Rewards Bonus Rewards credits when they check in via Facebook, Twitter, Foursquare, Instagram and Gowalla on their mobile devices.
To activate the program, members of Caesars Entertainment Total Rewards have to go to Topguest.com via their mobile web browser and click to become a member. Guests will get 50 Total Rewards credits for every checkin on one of those social media platforms. Participants who check in between now and May 9 will be entered to win 500 Bonus Reward Credits.
The deal adds a social media layer to a long-running, successful loyalty rewards program for the company. Caesars unit Harrah’s launched Total Gold in 1997, which was the industry’s first fully integrated national rewards program. In 2000, Total Gold became Total Rewards. Caesars isn’t the first Las Vegas resort to adapt to social media. Last November, Palms Hotel and Casino launched The Klout Klub, which gave preferential treatment to customers with high Klout scores.
Aside from Caesars, Topguest’s client list includes Virgin America, Holiday Inn, Avis and Comfort Suites, among others.