Cake Financial has just launched a Facebook application. You can take your investment knowledge to your Facebook friends, share your investment portfolio and gain from the collective knowledge of all your b-school college friends. The important information, like your net worth, isn't revealed, so it's rather understood that this application works quite similarly to the Cake Financial stand-alone network.
[img src="" caption="" credit="" alt=""]
This move makes Cake Financial one of the first to take such an expanded approach to its investment and financial networking services, following along the same path as most other collaborative networks out there. With the benefit of having the wisdom of the crowds, Cake Financial is aiming to be present wherever its users are, in a rather integrated manner. It's somewhat similar (albeit in reverse order) to what LendinClub has done, in its enabling of users to look to their trusted network of friends and acquaintances for financial purposes. While LendingClub doesn't deal in the sharing of personal portfolios, it's easy to see the parallels.