If you, like me, are an avid reader of Engadget Mobile, you may have noticed that T-Mobile had sent them a nasty notice demanding that they stop using the color magenta in the part of their logo. Because, you know, magenta is taken, and you can't use it unless your company's name starts with T.
What boggles me here is this: how, exactly, did the T's lawyers and PR folks think Engadget will react? Humbly remove all traces of magenta from their site, issuing a big ole apology? If they did, they were wrong. See exhibit A: old logo vs. the new logo of Engadget Mobile:
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On top of that, Engadget Mobile changed their entire background to magenta, but more importantly, they managed to start a fire. Now, other blogs are joining the campaign to set magenta free, and T-Mobile now has a nice little PR disaster on their hands. Well done, guys, well done. BTW, just for the record: