UNAIDS, the UN's branch dealing with HIV/AIDS, has launched a digital crowdsourcing campaign to combat HIV/AIDS across the globe.
The campaign, CrowdOutAIDS, stems from the idea that young people will have the best ideas about how to stop the spread of the virus, which infects 3,000 people between the ages of 15 and 24 daily.
"It is absolutely critical that we engage young people -- not as recipients of our messages but as the actors and creators of change," says Michele Sibide, executive director of UNAIDS.
A UNAIDS representative says the UN has crowdsourced before, but never for strategy/policy development.
CrowdOutAIDS has a four step approach: Connect, share, find solutions and collective action.
Step one, connect, will be executed through social tools like Facebook and blogs. The subsequent steps emphasize the power of digital mediums to connect youth around the world.