As the pressure builds for useful mobile applications on both the device manufacturer and wireless provider ends, the need for platforms that publish content across a wide array of mobile phones also increases. Cascada Mobile, a mobile application publishing service, has just launched its new development platform called Breeze. This platform supports a variety of programming languages and automates a good portion of the application-creation process so there's a minimized amount of knowledge for such languages that's necessary for the publisher.
In terms of distribution, Cascada gives you a link that can be placed on your site that allows end users to download your mobile application by providing their phone number (no extra registration necessary). This process seems to work best for gaming and other casual applications, and those that aren't heavily integrated into your existing content. Cascada's Breeze applications are also ad-supported, which allows the company to provide the application-creation program to publishers for free.