Many celebrities already see the value in investing in tech startups, so it's no surprise that they'll be appearing at this year's Consumer Electronics Show (CES) in Las Vegas as well. Launching a new product at this premier event can have a tremendous impact on brand recognition and is a great way to connect with new fans.
Here are a few stars making appearances at CES 2012 on behalf of gadgets and companies.
Are there any celebrities that you wish were on this list promoting your favorite new gadget or technology? Let us know in the comments.