Ivan Owen and his daughter have created the fastest and most entertaining (read: inefficient) way to eat cereal.
Sometimes you need cereal and you need it NOW. Spoons held by hands? Forget it! This isn't 17th century Canada! You're a modern person trying to eat cereal in the modern world. You don't care about certain mess or potential injury, you just care about getting as much cereal into your mouth as fast as humanly possible.
This is the device you didn't know was missing from your life.