Charli XCX announced on Tuesday that she's launching her very own record label, Vroom Vroom Recordings. The 23-year-old also revealed that she's getting her very own Beats 1 Radio show, "The Candy Shop," which will launch this Friday. Oh, and she shared a brand-new party track called "Trophy." Did I mention that Charli XCX is 23?
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"Trophy" is off the singer's upcoming Vroom Vroom EP, which is out Friday. Vroom Vroom will be an "experimental pop" subsidiary of Atlantic Records that promises to "combine her love of sugar coated bubblegum pop with mystery and darkness."
"Trophy" itself displays that combination well. It's a SOPHIE-produced banger that will surely find itself at home in the club, or in the spinning studio.
The British singer-songwriter announced on Facebook that she's already signed two acts to Vroom Vroom, RIVRS and CuckooLander.