The startup has also shared exclusively with Mashable that nearly 50% of all barcode scans -- there have been more than 600,000 total scans to date -- are taking place in grocery store aisles. In fact, all scanning activity is on the rise and tripled between November and December of last year, says CheckPoints CEO Mark DiPaola.
These figures, according to DiPaola, prove the viability of CheckPoints's approach to mobile shopping and location-based promotions, and put to rest questions of whether consumers would actually use its iPhone or Android app while shopping. "CheckPoints is changing in-aisle user behavior," he says.
DiPaola points to an ongoing Frito-Lay test promotion as proof. The big-name snack brand kicked off a CheckPoints promotion a few weeks ago, serving up specialized content to app users that scan Frito-Lay products. CheckPoints drove 10,000 users to pick up and scan Frito-Lay products in less than four days, with no explicit encouragement to users, says DiPaola.