Chicagoans probably didn't need much convincing this week to consider taking a vacation in a warmer climate, but Arizona Tourism pretty much beat them over the head with the message.
The tourism office unveiled a billboard featuring a giant sunbathing, bare-footed woman. Just beneath the image of her feet there was a giant flip-flop that appeared to be crushing two cars.
Credit:
The video below shows how that feat was achieved:
[seealso slug="british-airways-billboard"]
The timing for such an effort was good; Chicago and the entire Midwest was subject to a rare Polar Vortex last week that prompted the temperature to plunge to minus 16 degrees Fahrenheit at O'Hare Airport on Monday morning. In Phoenix, the high was 70.
[Via Adweek ]