LONDON – It turns out people don't like it when you suggest doing something fancy with their chicken dippers. They don't like it at all.
Birds Eye UK have recently been getting a fair old hammering on social media for their idea of turning chicken dippers into kids party canapes, which has been televised as part of their "Mix up your menu" advertising campaign.
Here's a small taste of the type of responses the canape idea has been met with so far.
Canapés made with chicken dippers & potato waffles. Seriously? @BirdsEyeUK— Cathy (@CathyFulker) August 14, 2015
Errrr that chicken dippers canapé idea is meant to be a joke, yeah?? @BirdsEyeUK pic.twitter.com/PuLtVY5vOq— Jay (@JayMeW) August 14, 2015
Can't tell if the @BirdsEyeUK advert is being ironic with its "very civilized" chicken dipper canapes...— Katherine (@LadyKatherine95) August 11, 2015
Things I've learned so far from my day off - Birdseye are encouraging us to use chicken dippers on toast as canapés.— Holly Morgan (@morgstoyou) August 14, 2015
I think I've just seen someone suggest birds eye chicken dippers could be used as party canapés... #wtf #WhatDoYouMean— Frankie Bellingham (@LeFrankieJuice) August 7, 2015
CHICKEN DIPPER CANAPÉS. Are you shitting me @BirdsEyeUK ?— James Coverdale (@JamesCoverdale1) August 6, 2015
The YouTube comments on the advert haven't exactly been complimentary, either.
And the feedback on Facebook hasn't been great.
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));What would I serve at a kids party? Well not Birdseye Chicken Dipper Canapes. With approx 278 calories, 19.5g fat and...Posted by Sahra Johnston on Friday, August 14, 2015
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));If I see your silly advert about making mini canapes with your mini waffles..... I am going to SCREAM!!!!! GgggggggggggggggggrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrPosted by Sue Andreae on Friday, August 14, 2015
All in all, it doesn't look as though people are too taken with the idea.
Step away from the chicken dippers, Birds Eye. It's not going to end well.