The entertainment industry continues to experiment with burgeoning social platforms, and Cinemax is the latest to try something new on Twitter's six-second video service Vine.
To promote season two of action series Banshee, the TV network has created a cohesive Vine series involving the show's characters. Vine users will get an intimate look at the hopes and fears of citizens residing in Banshee, Penn., as opposed to just seeing Vine videos of actors out of character backstage (as other networks have previously done to engage fans of their shows).
“This is the first time a television show has done a fully integrated series using characters on Vine," showrunner Greg Yaitanes told Mashable. "These Vines are written by Jonathan Tropper, and express the inner thoughts of our characters going into season two.”
The new character Vine videos will serve as an extension to the show's narrative, while the #BansheeOrigins videos will show off frames from the Banshee comic, and the atmospheric videos will highlight daytime and nighttime scenes in time-lapse form.
Here are a few of the videos posted this week on Cinemax's Vine account:
Banshee is a television drama about an ex-con who "assumes the identity" of the small town's slain sheriff, wreaking criminal havoc, while trying to evade enemies from his past. Here's a trailer for season two:
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