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Just how important are text messages? Let's think about it briefly: other than providing salvation from a boring, overbooked waiting room or fodder for ADD-like activity during a staff meeting, text messages can also alert you to checking account overages or warn college students of a campus emergency.
For any of these purposes, Clickatell can be a conduit for whatever application is seeking global SMS capabilities, and has already offered its tools for things like connecting world delegates. Now Christies, the name that's become synonymous with high end auction items, has selected Clickatell to provide its text messaging alerts for auctioneers looking to remotely get in on the action.
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