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The cola brand today kicked off an online and mobile tie-in with WeeWorld including a Coke Party Room, a multi-level game called Coke Secret Formula Quest, and free and premium virtual assets like a Coke polar bear, bottles and t-shirts. A home page takeover and Coke billboards are also part of the push.
To sweeten the deal, Coke is also rewarding users with items -- like level boosters and currency -- to enhance their experience in WeeWorld. Such perks are available for those who find hidden bottles throughout WeeWorld.
Mobile elements of the program include branded asset packs for WeeWorld's iPhone app, the WeeMee Avatar Creator. WeeWorld claims some 40 million WeeMee avatars globally.