Comcast attempted to counter some of the bad press it has received of late with a 60-second ad during Sunday night's Academy Awards presentation that envisioned how The Wizard of Oz "looks" to a girl who can't see.
The ad, for a talking guide that lets the visually impaired surf their TV guides by hearing the names of movies, features a seven-year-old girl named Emily who was born blind. Emily describes how she envisions the characters in the movie. The Tin Man, for instance, has a big toe the size of a house. The Cowardly Lion is like a small poodle. The Scarecrow has wooden teeth and his fingernails are very long.
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Created by Goodby Silverstein & Partners, the ad uses CGI to illustrate how the characters might look to Emily. The ad is narrated by Robert Redford, who is a personal friend of Ralph Roberts, the founder of Comcast, according to The Wall Street Journal.