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On the Google blog, successful comic book artist Jim Lee writes of the launch:
From the mainstream superhero world of DC that I work in to the mainstays of the newspaper funnies from my childhood, to the Tokyopop manga titles I collect with my teenage daughters to the esoteric and more literary works of Dan Clowes and Gene Yang, two of my favorites; I think the breadth of choices available demonstrates the amazing diversity and the fundamental vitality of the stories comics can tell.