The TouchWall, composed of six 65-inch VIZIO HDTVs that make one giant touch-sensitive installation, is designed to lure the crowds at the 2011 Comic-Con, and get them physically engaged with Lionsgate films -- especially the upcoming 3D flick Conan the Barbarian.
Attendees can touch the double-sided wall to swipe through photos, view movie trailers and take snapshots of themselves with extra-large portraits of Lionsgate's celebrities, including Conan star Jason Momoa.
"Once an hour, all 6 touchscreen panels lock into place and display a giant version of the trailer that truly has to be seen to be believed," a Lionsgate representative tells Mashable. "This is the first instance of a studio bringing this large [of a] touch experience to the masses."
Check out the TouchWall in the videos below.