How Does a Company Change After It's Acquired?

 By 
Jesse Draper
 on 
How Does a Company Change After It's Acquired?

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Jesse Draper is creator and host of the Valley Girl Show, through which she's become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl‚ where she oversees the show and runs the technology blog Lalawag.com.

Acquisitions happen all the time in the tech world. But how do they change a business?

Amazon acquired Zappos and didn't change a thing -- the company still operates out of Las Vegas, while Amazon is located in Seattle. On the other hand, when Google acquired Wildfire, it moved the company to its large campus.

On this episode of the Valley Girl Show, we sit down with Doug Ludlow, founder of the virtual postcard company Hipster, which AOL recently acquired. Ludlow says there are benefits to the relationship after the acquisition.

"If we want to run an ad, we suddenly have a sales team of 1,000 people," Ludlow says.

He also says AOL is a "startup-friendly environment." In this interview, Ludlow helps demonstrate another AOL app called Clucks. It's just one example of how AOL companies cross-pollinate and promote each other.

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