It seems comScore just can't get enough of studying every aspect of your online life, and video is the latest target of their stat-crunching ways.
Leo Blanco of 901AM points us to their newest study about how users of YouTube engage the service and other video sites around the Internet. The heaviest users of the site, who spend an average of fourteen-hours a month browsing videos and make up 20% of their viewers, also seem to be the likeliest to head out to more niche-style sites, like MegaVideo.com and Youku.com, to see what they have to offer. In other words: online video addicts are addicts through-and-through.
The next level of users, who make up 30% of the audience, spend just over an hour a month on YouTube. Unlike their heavier using cousins, they tend to go to more destination-specific sites, such as ABC.com or CNN.com, for more focused video such as news or TV clips.
And the last group, who make up 50% of YouTube's users, only spend a few minutes per month on the site. Instead, they spend roughly 13 hours per week watching ordinarily old broadcast television.