Connected Closes Funding for Sophisticated Social CRM

 By 
Jennifer Van Grove
 on 
Connected Closes Funding for Sophisticated Social CRM
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500 Startups, Ignition Partners, and angel investors Christopher Michel, Michael Hoydich, and Mark Gray also participated in the round.

Connected will use the infusion of cash to focus on new user acquisition and conversation and to enhance the product to better suit the needs of small businesses.

Connected, if you recall, is a web- and mobile-friendly application that taps into nearly every social network, contact database and calendar repository on the web to create a contact and company database for users, no manual entry required.

"The main goal of the product is to help you build, maintain and leverage your relationships,” founder and CEO Sachin Rekhi told Mashable in a previous interview.

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