![11% of Consumers Access Network Programming Without TV [STUDY]](https://helios-i.mashable.com/imagery/archives/06LCExXlY9aDRrFT6du38tU/hero-image.fill.size_1248x702.v1647021039.jpg)
comScore looked at the viewing habits of 10,000 people during a five-week period last fall and found 11% were watching network programming solely via digital means. Another 17% were dubbed multi-screen users since they watched programming on the web and on their TVs. However, some content scored higher for multi-screen viewing, including news, sports and young adult programming, which had as much as 30% of its audience going multi-screen.
Such viewing habits bode well for the networks, according to the study. Multi-screen viewers tend to be more aligned with the networks' key demographics than TV-only viewers. Multi-screen viewers also watched more, consuming 125 minutes of content during the period vs. 100 minutes for TV-only viewers.
Some of the increased viewing is happening during work hours. As the chart below shows, there's a spike in viewing via computers throughout the 9 am to 5 pm workday and after-hours viewing shifts to mobile devices.
Of course, many viewers are also using their PCs and mobile devices while they're watching TV as well. According to the study, 60% of viewers used the Internet while they watched TV at least once and 29% used Facebook.