The 56-second ad above neatly encapsulates the fate of many people's New Year's resolutions this week while slipping in a plug for Google Play.
As with previous Google ads, including the 2010 Super Bowl spot "Parisian Love," the tale -- from ad agency Mullen -- is told through searches. First, the Cookie Monster -- last seen parodying "Call Me Maybe" --buys the Rocky soundtracks and some motivating movies, including Run, Fatboy, Run. The he browses a slew of fitness apps. But Cookie Monster's resolve weakens when he gets to the book section. Intending to download Everyday Food: Light, he gets tripped up by a Martha Stewart's Cookies. Guess how it ends. Hint: 2013 no look good for Cookie Monster's "new me."