This Couple Owns the Online Bedding Space

 By 
Jesse Draper
 on 
This Couple Owns the Online Bedding Space

Jesse Draper is creator and host of The Valley Girl Show, through which she's become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl, where she oversees the show and runs technology blog Lalawag.com.

Crane & Canopy is taking the home décor industry online, and it is starting with bedding. Businesses no longer need the department stores and big brand names to begin selling their products. Chris Sun and Karin Shieh decided to take advantage of this fact. They are cutting out the middle man.

By using the same manufacturers as designers like Vera Wang, Shieh and Sun have sell their 300 thread count and 100% cotton duvets and shams direct to the consumer. The benefit of purchasing through their site? They are selling the same quality for a fraction of the price.

Their master plan is to soon branch out into other home décor items. But for now, they are owning the bedding space.

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