In spite of what the jewelry commercials claim, not "every kiss begins with Kay."
In fact, if you're looking for genuine affection when gift-giving this Valentine's Day, consider deviating from traditional chain stores.
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Whether you're shopping for your other half or treating yourself, we've gathered some of today's most innovative accessory brands to help you make the holiday special.
The Stockholm-based jewelry brand launched in 2005 and has been offering creative and sculptural designs ever since.
The Italy-based designer uses precious metals and stones to craft wearable works of art. One of her most recent collections mimics animal emoji, transforming diamonds and topaz into avant-garde puppy earrings.
The brand's vibrant friendship-style jewelry and quirky charms are inspired by Puerto Rico's beaches and laid back island culture. In addition to the casual pieces geared toward women, Arizaga also offers fine jewelry and men's options.
The California based company has fun with fine jewelry, offering witty cannabis leaf studs, BFF hearts and razor blade necklaces.
5. Maria Black
Danish-Irish designer Maria Black sets out to revolutionize the body adornment industry with her creations. With its chain-link earrings and cascade rings, the brand is popular among celebrities like Rihanna and Beyonce.
6. Joomi Lim
Using creative material combinations like pearls and spikes, the brand's designer understands the art of balancing feminine and edgy elements.
This line is the brainchild of visionary sisters Yarden and Oren Katz. The women draw inspiration from their family's history in the fine jewelry business, mixing heirloom aesthetics with modern touches.
8. Diane Kordas
The brand entered the jewelry market in 2009 with evil eye bracelets. It has since expanded into gold and diamond heartbeat necklaces and graphic pop art rings.
9. iosselliani
Italian design duo Paolo Giacomelli and Roberta Paolucc repurpose pieces of vintage jewelry to produce striking and modern collections.
10. Loren Stewart
The company's custom letter necklaces and black diamond cuffs add unique personal touches to any outfit.
11. Cat Bird
The Brooklyn-based company is a favorite among New Yorkers, famous for blending vintage shapes with contemporary touches.
12. Alison Lou
Inspired by the "deceptive simplicity of modern communication," this designer rethinks popular emoji and turns mundane objects into whimsical treasures.
After launching Balenciaga's jewelry line and consulting with other prestigious brands, Chesnais released her own collection in 2015. Architectural and refined, all of her pieces are handcrafted in France.
14. Eddie Borgo
The American designer is best known for his bold statement pieces. His collection of sleek cufflinks and tie clips are ideal gifts for the men in your life.
15. Raphaele Canot
The Parisian designer draws influence from contemporary art when crafting her cheeky yet timeless pieces.
16. Vita Fede
Designer Cynthia Sakai puts a modern twist on classic chain link bracelets and offers creative ways to show off your nail art.