If you're not at all shocked by the fact that Crocs shoes gained massive popularity in the past two years, then the fact that the shoe company has launched a video network won't even make you bat an eye. Yes, the Crocs shoes company is going vertical with its marketing strategy, and has launched a video network that features travel destinations around the world.
The videos highlight walking tours (what else?) for each city. Along with each city tour, you'll also see deals for places to eat, shop and lodge. Most of these deals haven't been populated yet, but they're coming soon.
From a Marketing Standpoint...
I like what Crocs is doing, from a high level. We're seeing a lot of this type of branding on television, where short clips are used between a program and a commercial break, granting a brand to display an applicable use case for their product.
From a Practical Standpoint...