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Since the beginnings of AdSense, I wondered how much time will have to pass until people start abusing the system en masse; be it for fun, or profit.
[img src="" caption="" credit="" alt=""]Today at Reddit we have proof of such behavior. Redditers are calling everyone to click on Rudy Giuliani's paid ads simply because they cost him money. Think about it: a mass of people which is Reddit or Digg can actually create quite an AdWords bill for poor Rudy if they all start clicking like madmen; at the very least, Google will have problems evaluating the campaign and determining the "false" from the "real" clicks.
The thing is, AdSense is just too easy to abuse. Click an ad, and there goes a couple of dollars. Turn it into a meme or a viral joke and thousands go down the drain, together with the entire idea of click-based ads. In any case, what seems like a fun idea for a bunch of Ron Paul or Barrack Obama supporters is Google's entire business model, and I wonder what are they going to do about it.