Crowd Science Launches New Demographic Research Tool [Invites]

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As the landscape of online advertising changes, the type of data that needs to be collected by site owners is also shifting. There are a few ways in which to go about gathering data from users, like just asking. Polls and surveys are viable options for this particular method, and a new service called Crowd Science launches its new research tool for gaining demographic information from your users and site visitors.

Funded for $2 million last December by Granite Ventures, Crowd Science is specifically focused on demographics and attention data, so it's more narrow in its offerings than some other tools that provide detailed heat maps or trafficking data as well. From there, you can gain some analytics based on your gathered data, and summaries are built on page, site, group data, etc.

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Crowd Science's method is based on context and time-related data, which could minimize its extensibility for other subsets of indirect data-gathering, but Crowd Science is also hoping to work, on some level, with other analytics tools like Compete or comScore.

While there are a number of polling services out there that can, to varying degrees, be used to collect necessary data about users and site visitors, we're also seeing more pronounced data collection + analytics tools offer straightforward ways in which to get info directly from users, which can in turn be used in a myriad of ways across marketing campaigns, site design, and more.