Local event promotion and discovery on the Web has for a good while been the near exclusive domain of companies like Eventful and the Yahoo-owned Upcoming. So it is likely very difficult for anyone other than the largest in the business to make a lasting impression on the social set.
That hasn’t stopped CultureMob from working its way into the fold. Having had a “quiet launch” in late 2007, the efforts of CultureMob have been driven by a focus on individual markets, gradually building its presence in various locations around the US, one city at a time. The company in its earliest days looked first to blanket Seattle with its services, and has since laid some claim to Portland, Oregon, and Denver, Colorado.
Because we here at Mashable are thorough proponents of healthy competition and often enjoy putting a bit of extra emphasis on smaller Web services - particularly good ones - CultureMob is something we hope to see more of with time. It’s very elementary framework it really quite attractive, given the somewhat excessive gloss of Eventful. If were are to draw any parallels with any competitor, CultureMob’s appearance is most definitely more in line with that of Yahoo’s Upcoming service.
Yet, if the visitor takes a few minute to browse the site’s offerings, he or she will find little refinements, like easily-expandable event listings, quick access to RSS subscriptions, a convenient connection to Apple’s iCal day planner, as well as a to embed within numerous external Web services, from MySpace to Facebook to WordPress to TypePad to Blogger to iGoogle to Netvibes to Hi5 to Ning (and several others), that show its creators have gone the extra mile in development, which we think most all users would justly appreciate.
