UPDATE: According to reports, this iPhone case is a joke from the video-makers, and it is not an actual product.
OK maybe it’s an iPhone case that doubles as a cup holder. The UpperCup has a circular bevvie holder that pops up when you need it and then folds flat against the phone when you’ve had your fill.
If you simply can’t put down your drink while you're texting, gaming or Internetting, then this might be the iPhone case for you. Developers are promoting the holder on the crowdfunding website Indiegogo. They hope to raise $25,000. Right now they’re at $900.
You can donate $25 now for the iPhone 4 or $30 for the iPhone 5 and receive the $35 cup holder after it goes into production.