Having robust data about your customers (current or future) is critical to your startup's success. Good research can inform everything from creating your marketing plan to developing a brand-new idea.
But where exactly do you begin?
We asked 14 young founders to share their secrets about how to get the most reliable data about customer demographics, needs and wants quickly. Their best tips are below.
1. App Store Reviews
2. YouEye
3. Customer Email Lists
- Nathalie Lussier, The Website Checkup Tool
4. YouGov
- Vanessa Van Edwards, Science of People
5. Audience
- Aaron Schwartz, Modify Watches
6. Face-to-Face Interviews
Before the face-to-face interview, we collect consumer research through technology tools like those in this article. Then, we develop assumptions from the data we collect. We test those assumptions in face-to-face interviews. The result: consumer insight that's invaluable to product development.
- Brett Farmiloe, Digital Marketing Agency
7. Facebook Polls
- Laura Roeder, LKR Social Media
8. Customer Surveys and Emails
- Anderson Schoenrock, ScanDigital
9. Account Managers
- Shradha Agarwal, ContextMedia
10. Social Mention
- Emily Eldridge Holdman, The Remarkables
11. Net Promoter Scores
- Michael Costigan, Youth Leadership Specialist
12. Google Keyword Tool
13. Qualaroo
- Brian Moran, Get 10,000 Fans
14. Amazon Mechanical Turk
