Whether its making sure that your ecommerce platform doesn't drive your users crazy or organizing your social media to build your community, forethought is key to a premium customer experience. These articles will give you comprehensive knowledge of many facets of digital customer service, with expert advice from community managers, CEOs and web designers.
Here's a roundup of all of our articles, brought together into this handy guide. To read more, click through to the full article, and you can access the entire series here.
1. 7 Ways to Lower Your Website's Bounce Rate
2. 10 Essential Features of Every Good Business Website
3. 8 Killer Web Form Builders for Your Site
However, not all form builders are created equal. While they all seem to have some basic parts, there are special details and customizable options that make each builder unique. Here are eight great form-building options to choose from -- find the one that fits you and your company's needs.
4. What You Need to Know About Building a Mobile App for Your Brand
While creating a mobile website seems like an easy, cheap way to maintain visibility in this environment, another option is to create your own app. A few years ago, that wouldn't have made any sense. But now prices have come down, the audience has grown and there's a good chance that if you don't have a mobile app, your competition will offer one.
5. 10 Ways to Optimize Your Ecommerce Site for Google Search
6. 4 Ways To Make Your Ecommerce Site More Visually Appealing
Ecommerce is definitely the future of sales, but there's one thing that could send your ecommerce storefront to an early demise: an ugly layout. It's plain and simple -- no one wants to shop at an unattractive, dated or unintuitive online storefront. Just as a front window display encourages customers to come into your store and take a peek at your wares, the way that your ecommerce landing and merchandise pages look either will entice users to click the check-out button or drive them to other websites.
7. 12 Top Community Managers Share Their Tips for Better Engagement
8. 14 Community-Driven Tips for Better Customer Relationships
Customers are more likely to give you their loyalty when they experience consistency and transparency from the initial pitch. They appreciate you being genuine and upfront about your policies -- no one likes a half-hearted response or to feel like they've been tricked.
The following are some tips and tricks on how to build relationships with your customers from leaders in communications, PR and social media.
9. 6 Ways to Acquire New Customers via Social Media
Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.
10. 2 Ways to Fix Customer Loyalty Programs
Why the dissatisfaction? Let's call it the Groupon factor. Since 2008, there have been a flood of daily deal merchants, like Groupon and LivingSocial, that have filled customers inboxes with irrelevant offers. (Groupon itself has recently employed a Pandora-like "thumbs up, thumbs down" rating system to tackle this problem, which is best illustrated by the example of middle-aged men getting offers for bikini waxes.)
11. 7 Mistakes to Avoid on Your Ecommerce Site
Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shipping costs. Maybe the site crashed.
If you actually want people to stick around and buy stuff from your site, you may want to take note of and avoid these common pitfalls.
Do you have a great customer service story? Tell us in the comments.