Following a strong Black Friday, U.S. online sales for Cyber Monday amounted to $1.25 billion, up 22% from 2010's record highs, according to comScore. In separate surveys, IBM and eBay found that U.S. sales increased by 33% and 24.6% this year, respectively.
Consumers on Monday spent an average of $198.26 per person, up 2.6% from Cyber Monday 2010, IBM found. Shopping peaked at 11:05 a.m. PT/2:05 p.m. ET, and picked up again during the evening hours.
As with Black Friday, the story this year was mobile. More than one in 10 people used a mobile device to visit a retailer's site Monday, and 6.6% of all purchases took place on mobile devices, nearly a threefold increase from 2010. Notably, traffic and sales from mobile devices were higher on Black Friday, suggesting consumers were turning to mobile devices in-store to comparison shop. Yet, total online sales were 29.3% greater than they were on Black Friday.
Social networks also drove a moderate number of sales. Shoppers referred from social networks accounted for 0.56% of all sales on Cyber Monday and 0.53% on Black Friday. Facebook was the big player, generating 86% of all social media traffic.