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Cycling.tv has signed distribution deals with both Joost and Blinx.
The cycling network is looking to broaden its reach, and gain new fans. That shouldn't be too hard considering all the scandal going on with the cycling sport right now. The distribution deals include the provision of cycling and biking content, like professional cycling, as well as cycling.tv's own programming. Cycling.tv streams live cycling news, and offers a wide array of content for on-demand viewing options. And what makes this deal more important for cycling.tv is the fact that you'll no longer need ActiveX in order to watch the video content, if you watch it using Joost or Blinkx.
Joost has signed a similar deal with Indy500, which is also hoping to gain a larger audience. And Blinkx is moving more towards an Internet TV service itself, with plans to launch BBTV this fall.