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Cyworld doesn't seem to have made many headlines since its US launch back in March. But today they're announcing a partnership with NBC around the daytime drama "Passions".
Cyworld, you might remember, revolves around "minihomes" which users can decorate with virtual items - as part of the deal, Cyworld will create special "Passions"-related items to be purchased with Cyworld's Acorn currency. Cyworld and NBC plan to split any revenue earned. They're also launching a special Cyworld profile on the Passions site - the show's main character will have a themed miniroom and a journal.