'Cowboys suck' hashtag backfires massively ahead of London game

 By 
Sam Laird
 on 
'Cowboys suck' hashtag backfires massively ahead of London game
Cowboys coach Jason Garrett and quarterback Tony Romo discussing their team's hashtag fail, probably. Credit: Eric Gay

The Dallas Cowboys suck so much, they just went ahead and admitted it right there on Twitter.

Actually, that's not true -- but it is the notion many Cowboys haters are running with after the team picked a rather unfortunate hashtag to promote its game in London against the Jacksonville Jaguars this Sunday. That hashtag: #CowboysUK, which if you remove capitalization looks like #cowboysuk, which if you squint really hard looks like "Cowboys suck."

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Here's the tweet that started it all. Interesting to note, if we step into the analysts' booth for a minute here, is the team's expert emoji use contrasted with its hashtag fumble.

Next tweet will be from London #CowboysUK pic.twitter.com/katJYXLA86— Dallas Cowboys (@dallascowboys) November 4, 2014

Of course, the peanut gallery on Twitter was more than happy to take that handoff and run with it.

Cowboys hashtag for their London game/trip, #CowboysUK It's true here, and its true across the pond, #CowboysUK— Kyle Andersen (@PIOKyle) November 4, 2014

#CowboysUK i agree The cowboys suck !!!— OR (@ORRRF1) November 4, 2014

Wait, the @dallascowboys hashtag for this week is seriously #cowboysuk? Oh the gift that keeps on giving.— John. (@JohnxDiaz) November 4, 2014

#cowboySUK ohhh thats so perfect, so so great— Katie Nash (@KatiekateNash) November 4, 2014

Well, you get the idea. The Jaguars, meanwhile, settled on a slightly more well thought-out hashtag to promote their UK trip.

The #Jaguars @nflplay60 event is officially underway! #JAXinUK https://t.co/UM8ApvYqO7— Jacksonville Jaguars (@Jaguars) November 4, 2014

The lesson here, as always: The Internet exists to mock your social media foibles.

Tread carefully, all; it's a jungle out there.

BONUS: 25 of YouTube's Funniest Sports Fails

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