The Dallas Cowboys suck so much, they just went ahead and admitted it right there on Twitter.
Actually, that's not true -- but it is the notion many Cowboys haters are running with after the team picked a rather unfortunate hashtag to promote its game in London against the Jacksonville Jaguars this Sunday. That hashtag: #CowboysUK, which if you remove capitalization looks like #cowboysuk, which if you squint really hard looks like "Cowboys suck."
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Here's the tweet that started it all. Interesting to note, if we step into the analysts' booth for a minute here, is the team's expert emoji use contrasted with its hashtag fumble.
Next tweet will be from London #CowboysUK pic.twitter.com/katJYXLA86— Dallas Cowboys (@dallascowboys) November 4, 2014
Of course, the peanut gallery on Twitter was more than happy to take that handoff and run with it.
Cowboys hashtag for their London game/trip, #CowboysUK It's true here, and its true across the pond, #CowboysUK— Kyle Andersen (@PIOKyle) November 4, 2014
#CowboysUK i agree The cowboys suck !!!— OR (@ORRRF1) November 4, 2014
Wait, the @dallascowboys hashtag for this week is seriously #cowboysuk? Oh the gift that keeps on giving.— John. (@JohnxDiaz) November 4, 2014
#cowboySUK ohhh thats so perfect, so so great— Katie Nash (@KatiekateNash) November 4, 2014
Well, you get the idea. The Jaguars, meanwhile, settled on a slightly more well thought-out hashtag to promote their UK trip.
The #Jaguars @nflplay60 event is officially underway! #JAXinUK https://t.co/UM8ApvYqO7— Jacksonville Jaguars (@Jaguars) November 4, 2014
The lesson here, as always: The Internet exists to mock your social media foibles.
Tread carefully, all; it's a jungle out there.