In a blog post published earlier today, CEO Mike Fridgen discloses that Decide, which owns the domain by the same name, is building "a revolutionary new shopping service that will bring unprecedented levels of transparency to electronics shopping."
Little else is known about the startup, apart from its anticipated launch in the spring and the combined online consumer shopping background of the 16-person team. Started by Farecast founder Oren Etzioni -- also a partner at Madrona Ventura Group -- the Decide team is composed of engineers, product marketers and computer scientists with previous experience at Farecast, Zillow and Amazon.
"The team has a shared passion for empowering consumers with information and deep experience in solving complex consumer problems through data and technology," says Fridgen.
The Series A round announced Tuesday was closed last year. Investors include early stage venture firm Madrona Venture Group -- an early backer in Amazon -- and Seattle-based angel investors, including Rich Barton, co-founder of Zillow and founder of Expedia.