Using the high profile of the IFA conference in Berlin as a launch pad, Dell announced the Latitude 13 7000, a laptop that can be transformed into a tablet computer.
Called a "2-in-1" device by Dell, the computer's 13-inch screen can be detached to allow the user to leave the weight and bulk of the laptop's keyboard behind.
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The laptop-meets-tablet hybrid approach to mobile seems to be a developing theme at this year's IFA, with Acer rolling out a similar hybrid device at IFA earlier in the week.
Available with either an Intel Core M or Core M vPro processor, up to 512GB of solid-state drive (SSD) space and up to 8GB of RAM, the laptop portion of the Latitude 13 7000 comes with a standard touchpad and a backlit keyboard.
Additional options offered with the Windows 8.1 portable include a universal dongle, a stylus and a carrying case.
In terms of the looks, the device is pretty bare bones, with a basic black exterior in keeping with Dell's traditionally conservative design fare. As for weight, at 3.67 pounds, the computer is roughly comparable to Apple's 13-inch MacBook Pro Retina, which weighs in at 3.46 pounds.
The Latitude 13 7000 will sell for $1,199 and go on sale globally in October.