Demand Media will also leverage the platform for its own sites, hosting discussions with celebrity partners like Rachael Ray, as well as lesser-known personalities who can give hands-on advice.
CoveritLive brings an impressive client list to Demand Media, which has held a minority stake in the company since 2009. Fox News, ESPN, CBS, the BBC and Cnet are just a few of the many large media organizations that already use the tool, and events hosted on the platform attract an audience of more than 60 million people every month. About half of sites that host more than 5,000 readers on the event platform in one month opt to display ads from Demand Media in lieu of paying for the platform (those who have fewer than 5,000 participants per month can use the platform for free). The content creation company will now receive full revenue whether third-parties choose to pay or display ads.
Many sites, including -- as the company is eager to point out -- USA Today's Travel Tips, use Demand Media content, but most of the nearly 4 billion page views Demand Media collects on third-party partner sites come from the social tool it acquired in 2008, Pluck. Pluck is a social platform that adds site elements like comments, ratings, forums, blogs and other services, integrating Facebook, Twitter and LinkedIn, on more than 350 sites. Every time you check in on the Runner's World forums, for instance, you're logging a page view for Demand Media.