Can the USA Network lure viewers to its new series, Dig, in just a few seconds? It's certainly going to try.
Starting Jan. 1, the network will roll out 10- to 15-second teasers for the forthcoming conspiracy-filled action-thriller, starring Jason Isaacs and Anne Heche. The teasers will be aired on the network and across various platforms, in an effort to get eyeballs on the series, which begins March 5.
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Mashable has the first two teasers for you, exclusively, below:
Tiny teasers are nothing new, of course -- especially since few networks haven't started using Instagram and Vine to promote their shows. But they're challenging to create nonetheless, especially for a show with as many twists and turns as this Jerusalem-set murder mystery.