Burger King –- no stranger to clever social media marketing campaigns –- is taking over Digg’s empty search results pages. Specifically, the fast food chain is placing ads promoting its $1 double cheeseburgers when you conduct a search on Digg that yields no results.
The “error” message reads: “Looks like your search had a typo. Maybe you've got tiny hands?” While that may or may not be the reason for your empty search results, as Switched notes, that wording is actually a tie-in with an ongoing BK ad campaign where people complain that their hands are too small for BK’s massive double cheeseburgers.
We’re not sure if this will be an ongoing ad slot for Digg –- who has reported success with other forms of social ads on its site –- as a big part of the BK campaign would seem to be the unexpected nature of the ad. Nonetheless, it’s a clever tie-in by BK with an audience that we have a hunch has an affinity for $1 double cheeseburgers.