Recently, we highlighted social news site Digg’s accelerating growth, a result of a number of new traffic enhancing features. The company has also been working to improve its monetization, after bringing in somewhere south of $10 million in 2008.
Part of that process has been trying to include users in ads – for example, the ability to digg (or bury) sponsored stories. Now, the company is launching another format that doesn’t break far from the traditions of the site: Digg Content ads.
The format matches stories that have already proved popular on the site (i.e. – made the homepage) with a relevant advertiser. Digg’s example: “Adobe is testing the model with banners that pull in popular government-technology stories from the Digg archive.”