According to CEO Jay Adelson, Digg will work to accomplish three primary motions with the new investments (led by Highland Capital Partners): more infrastructure; the always-expected development of new features; and international expansion, with more hires to come. The last detail is the most important, for sure. The multinational push is scheduled to begin in early 2009.
Back on home turf, Digg will be shifting its current assets to a larger residence in San Francisco, and will be expanding in technical ability and in people power. The company is seeking additions to virtually the entire work crowd, from designers to developers to managers to sellers to engineers to QA folk. Which is really a sensible undertaking considering the business-wide boom that has just been triggered. No use idly sitting on the cash, especially when the multinational and multilingual push is to begin in several months’ time.