Digg gaming has been done many times before, and normally I'd just skip the "news" and let this site rot with all the other social media gaming schemes.
However, what struck me as interesting about this story is the fact that I did not hear about uSocial from a tipster; I've received a press release, which doesn't hide any names - quite the contrary. From the horse's mouth:
"When David beat Goliath with a single stone from his sling, the odds were stacked pretty heavily against him. But even greater were the odds when 23 year-old Brisbane-based entrepreneur Leon Hill embarked on a journey to create an online business that would be fighting against multi-million-dollar social bookmarking giant Digg.com, as well as the multi-billion-dollar juggernaut that is Yahoo! Inc. And although he was flying solo with no outside help, he fought them both -- and won."
"...with only his computer, little capitol and a tiny amount of knowledge about how social bookmarking sites work, Leon set out to best several online empires at their own game, including Yahoo!, second only to Google in terms of online might."
But how does this young entrepreneur justify the fact that his service violates the TOS of most social media sites? "What uSocial is doing is not illegal," he says. "...it's just that the social bookmarking sites don't like it."