Mashable's latest #BizChats Twitter chat, sponsored by MOO, discussed the deeper meaning of creativity and design and its importance in business.
[seealso slug="creative-design-business"]
Over the course of an hour, @MashBusiness covered an array of topics, ranging from the creative challenges businesses face today, to how design can be used to tell a compelling story.
Several creative experts contributed their knowledge and expertise including: Chuck Anderson, founder of NoPattern Studio; Mark Fitzloff, executive creative director at Wieden+Kennedy; Nigel Barker, photographer, film maker, TV host and author of Models of Influence; and Rei Inamoto former chief creative officer of AKQA.
Check out highlights from our chat in the Storify, below:
[View the story "#BizChats: The future of creativity & design in business" on Storify]
#BizChats: The future of creativity & design in business
Mashable hosted a Twitter chat to discuss how rethinking creativity and design can improve business.
Storified by Mashable· Wed, Nov 04 2015 20:13:38
Creativity & design are two of the most important components that drive businesses to success. Being creative is what sets apart the alpha-agencies from the amateurs. In alpha-agencies, thinking outside of the box is always encouraged as well as never being satisfied with the status quo. In addition, design falls in the same basket of importance. Design is all about how a business connects with their audience -- how they want to be perceived. With so many other important pillars of business, it's no wonder that design & creativity are overshadowed. We're here to change all that.
@mashbusiness and several creative pioneers participated in a #BizChats Twitter chat, sponsored by MOO to discuss the importance of design & creativity in business.
Welcome to #BizChats, sponsored by @MOO! Today we're discussing how creative & design is going futuristic. Please introduce yourselves!Mashable Business
A warm welcome to our creative experts: @NoPattern, @markfitzloff, @NigelBarker, and @reiinamoto! #BizChatsMashable Business
#BizChats tip: Be sure to number your answers according to the question you're
answering. (ie., Q1.-->A1., Q2. --> A2., Q3. --> A3.)Mashable Business
Question 1:
Q1. Why is creativity & design important in business? #BizChatsMashable Business
A1. #BizChats Creativity & Design are what set you apart not just in your marketing but your modus operandi, it's how you define your brandNigel Barker
A1: Creativity & design are important in business because without them you simply just exist instead of flourishing and evolving #BizChatsChuck Anderson
@mashbusiness A1: Be unique to stand out from your competition. #BizChatsJennifer Baker
@mashbusiness A1 Creativity and design is vital to influence engaging brand experiences! #BizChatsIdeon
@mashbusiness A1. Design paints a picture and tells a story. Creativity brings that story to life. #BizChatsJake Counselbaum
@mashbusiness A1: You need to catch the eye of the people. A picture is worth 1000 words. #BizChatsDebbi King
A1: #BizChats to really differ yourself from the countless competitor you'll be facing.Santiago González O.
A1. Creativity is a Force, Design a Method. It’s like Talent and Practice in sports. You need both to win. Same in business. #BizChatsrei inamoto
A1: #BizChats The average grocery store has 300 types of cookie and 75 types of toothpaste. The cookie and toothpaste people need us!Mark Fitzloff
A1: Creativity is what allows us to reinvent the way we interact with customers. Design is the expression of those changes. #BizChatsBrenden Dilley
A1: Users will choose to work with/purchase from you based on the way you make them feel + ease of use. That's all in the design #bizchatsLaura Nash
A1 Design gives you structure, creativity makes it flourish #BizChats @mashbusinessTerence John Cortez
@mashbusiness #BizChats A1: Gives you a unique identity - if done well, and helps grow a strong brand.That Watsuptek Dude
@mashbusiness #bizchats Q1: it's what separates you from the competition. Don't imitate-Innovate! Gives you your own unique product/serviceRicky Shah
Question 2:
Q2. What examples in advertising & marketing have you seen where design & creativity are executed well? #BizChatsMashable Business
A2. #BizChats Major fashion Brands do a great job creating a consistent style & design like @armani @RalphLauren and @CalvinKleinNigel Barker
@mashbusiness A2:Pretty much everything out of Chiat Day (Apple's agency of choice) combines stellar design & top notch creativity #BizChatsJake Counselbaum
A2: #BizChats This is literally the last thing that made me jealous. It happened last week. https://t.co/EoG7ldVy9U Curse you @wknyc !Mark Fitzloff
@mashbusiness A2. I always loved the work @ChipotleTweets did with its Scarecrow commercial. Amazing what GOOD animation can do. #BizChatsTracey Edouard
@mashbusiness I love the @GEICO & @ChickfilA commercials. They stay with me which is the goal. #BizChatsDebbi King
@mashbusiness A2. Coke is the king! Just take a look at their Facebook background and profiles pictures and you`ll see #BizChatsWelcome Networks
A2: Drakes ‘Hotline Bling’ video=best recent example of creative marketing. Knows himself, knows audience. https://t.co/93hjGIf6hh #BizChatsChuck Anderson
A2. Nike. Apple. Google. Doh. Great Design is happening in product and interface design - with companies like Tesla, Uber, etc. #BizChatsrei inamoto
@mashbusiness A2: check @Amul_Coop ads in India to understand culture,ppl and wht builds India. We are coming are you ready #BizChatsRoshni P. Kumar
A2 Straight Outta Compton @drdre @icecube and @AppleMusic crushed the marketing for the film and soundtrack. #BizChatsBrenden Dilley
@mashbusiness A2 UnderArmour. Apple. Slack. Tesla. And Shinola, helping to reinvent Detroit through creativity and design! #BizChatsIdeon
A2 #bizchats: I'm always amazed at how many @GEICO commercials go viral - there are almost too many to count. Very creative & well designed.NBP
@mashbusiness #BizChats A2: From my local point of view @VodafoneGhana @VodafoneXGH is an example of creativity in marketing and advertisingThat Watsuptek Dude
Squarespace, Apple, Gap, Straight Outta Compton, Google Doodles. The List goes on. #BizChats https://t.co/aaP1jctYOQWilliam Sanders
A2. #BizChats Event Production Industries / Music Festival Promotions - notably #EDC @insomniacevents and @ultra https://t.co/uRpS5ctPqzAngela
Question 3:
Q3. Can you have strong design without creativity? And vice versa? Why or why not? #BizChatsMashable Business
A3: If something functions well, it is strong design. Doesn’t mean its necessarily creative. (e.g. a garbage can, Drudge Report) #BizChatsChuck Anderson
A3. #BizChats Yes if you inherit good design it’s still imperative to be creative otherwise people may forget or get bored #stayrelevantNigel Barker
@mashbusiness A3: Yes. Something can be beautiful in some people's eyes (*cough, a Delorean